VICTORIA – BC Transit and its employees are honoured to partner
with the Canadian Cancer Society, in its 75th anniversary year, by launching
the 2013 Daffodil Month campaign in Greater Victoria.
Nearly 300 BC Transit buses in the Victoria Regional System will have “Join
the Fight. Wear a Daffodil.” signs in the windows and BC Transit staff
are encouraged to wear daffodil pins all month long to further draw awareness
to the campaign.
The Government of British Columbia, a substantial partner in the delivery of
public transit in the province, is also pleased to support the Daffodil Month
campaign.
“Cancer affects many of us,” said MLA for Oak Bay-Gordon Head Ida
Chong. “These daffodil pins serve as a subtle yet powerful reminder for
all of us to reach out and support cancer patients and their families, as funds
are used to support programs, services and cancer research. I encourage everyone
to support the Daffodil Month Campaign.”
“Many members of the BC Transit family have bravely faced a cancer diagnosis,”
said BC Transit Vice-President and CIO Brian Anderson. “Through the Daffodil
Month campaign, we hope to make a small contribution to the vital efforts of
the Canadian Cancer Society and to show our support for those battling this
disease.”
Over the past 75 years, the Canadian Cancer Society has directed $1.5 billion
dollars to cancer research programs across the country.
Money raised during Daffodil Month supports the Society’s continued efforts
in preventing cancer through raising awareness, advocating for healthy public
policies, funding research and offering support and service programs to cancer
patients, their families and caregivers.
“By
making a donation and wearing a daffodil pin, you show people living with cancer
they are not alone on their journey,” said Canadian Cancer Society Vancouver
Island Regional Director Kathy Ilott. “We encourage everyone to unite in
the fight against cancer by wearing the daffodil pin throughout April and, most
importantly, on Daffodil Day April 27.”
For 75 years, the Society has demonstrated a deep commitment to excellence
and research and support, by reducing the incidence rates, discovering cures
or finding unique solutions for the more than 200 different types of cancer.
For more information on the Canadian Cancer Society’s Daffodil Month campaign
please consult www.fightback.ca
BC Transit customers are encouraged to consult our website for information
on routes and schedules at www.bctransit.com
Media contact:
Meribeth Burton
Corporate Spokesperson | BC Transit
250.995.5720
meribeth_burton@bctransit.com
Debi Dempsey
Team Lead Annual Giving | Vancouver Island Region
Canadian Cancer Society, BC and Yukon Division
d: 250.380.2351
m: 250.889.3179
Monika Weatherly
BC Government Caucus Communications
d: 250.356.0389
